I am not attending CES this year, but I am trend-spotting remotely. If the Samsung presentation on Sunday night is any indication, we are in for more AI, if we like it or not. During the presentation, the word AI was mentioned 52 times, significantly more often than the companies own name.

I did a quick analysis of the transcript, which revealed that AI was mentioned 52 times, while the word Samsung was only mentioned 48 times.

Of course, these events are about startegic vision more than specific products, but the sheer overwhelming theme of AI in everything, if you like it or not, is significant. Samsung CEO T.M Roh outlined it pretty well with his closing words:

Every part of Samsung moving in harmony, aligned behind one defining mission… to be your companion to AI living … AI experiences everywhere. For everyone. And today is only the beginning.